The FMF fitness model competition is comprised of 20 hand-selected individuals (both male and female) who have applied for the opportunity online by submitting photos and a detailed application inquiring about their fitness experience and personal interests. After models are presented to the crowd, guests at FMF are asked to vote for their favourite male and female model through the official FMF mobile application. The big decision will be made by the guests themselves – it is a truly interactive event.

The final 5 male and 5 female models who receive the most votes will present themselves one more time on stage before announcing the first place winner in both categories. The winners from each city will then compete at the grand finale in Toronto.



For guests who want to party, FMF will hosts what will surely be one of the biggest bashes in the city. Guests can enjoy premium liquors, order bottle service to their booth, and dance to the latest music spun by Jesse Marco as our official FMF event DJ.



The fashion show is a runway presentation of the latest styles in fitness fashion – meaning the clothing lines showcased are wearable, unlike most fashions seen on modern catwalks. Top fitness models from Inside Fitness’ will strut the runway as the show’s models while music and lighting sets a unique ambience that only FMF can offer.